1. Must be readable from a distance (~10+ feet)
2. Fit within TV screen dimensions (16:9) and 3 TV layout
3. Display menu categories in a digestible format
4. Use appetizing visuals and branding elements
To have a better understanding of digital menus, I studied other menus inside the H-mart food court where Paik's Noodles is located.
I found that with the predominant Korean and Asian audience, there was a mixture of Hangul, the Korean alphabet along with the English alphabet. I studied the difference in typography size and contrast that would account for the blending of the two alphabets.
Grid-based organization by food category.
Designing a clear and intuitive visual hierarchy was essential to ensure that customers could quickly scan and understand the menu from a distance.
I came to the conclusion that the name of the item, price, and a brief description were most important for customers when looking at the menu.
Realizing that not all customers would be familiar with the menu items, I chose to include icons & item images for easy scanning and visual representation. Creating visual recognition and appeal for dishes was an important in encouraging customers to explore new items.
As part of the project assets, the client provided official brand logos, which I carefully integrated into the menu design to maintain brand consistency and recognition.
The color palette was carefully selected to balance brand identity, visual clarity, and readability from a distance—crucial factors for a digital screen menu displayed in a restaurant setting.
The fonts that were chosen for this project were Kandal Medium and Slam Oblique Regular Rounded for the English alphabet, and 조선궁서체 (Joseon Gungseo-che) for Hangul, theKorean alphabet.
When these fonts are paired together, they compliment both the Hangul and English alphabet's structural legibility.
The final TV menu design is a cohesive, modern, and visual communication tool that streamlines the customer's ordering experience while staying true to the restaurant’s brand.
The layout, typography, and color palette work together to create a screen-optimized, easy-to-scan menu tailored for both Korean and non-Korean customers.
This project was less about creating a pretty menu, but creating a visual communication tool that worked for diverse audiences in a busy restaurant setting.
I shifted my thinking from designing for interaction to designing for glanceable content, visual hierarchy, and information density which was both challenging but rewarding.
I have a better understanding of the business priorities of promoting signature/customer favorites while making sure to streamline the ordering process for cashiers and the aligning everything with the existing POS system.