As the sole UX/UI designer, I collaborated closely with the VP of Design and Art Director to lead the development of a scalable design system that unified all digital product interfaces. The system aligned with the brand's visual redesign and ensured consistency, efficiency, and usability across the product ecosystem.
What I found:
I also conducted a detailed competitive analysis of premium e-commerce health and wellness brands to identify design patterns that resonated with our target demographic.
Working with the design team, we aligned on key goals:
After many stakeholder meetings and ideation sessions, I mapped out the foundation of the new design system:
Throughout the process of documenting and creating these design blocks, I referenced many great design systems and benchmarked them to create the foundation of Eddie by Giddy's design system. From my findings, I designed a design system that included:
Working alongside seasoned creative leadership, I learned to build not just a design system—but a design foundation that supports product growth and brand evolution.